
Even with technical genius and a killer product, it’s not uncommon to be overwhelmed by the challenges of running a tech startup. There’s more that goes into running a company than just building technology, after all. But you don’t have to do it all on your own.
With executive assistants (EAs) on your team, you’ll have an easier time managing all aspects of your operations. Here are five tasks a Magic executive assistant can take off your plate—and why you should let them.
Conduct Market Research
Developing a fantastic product does not always guarantee a business’s success. You have to know who your target audience is and how to spot prospects who are likely to convert to customers. Hinge Research Institute found that the marketplace’s shifting preferences and needs are a significant challenge for leaders of tech firms.
By regularly doing market research, you can gain insights into what your target market currently needs, product developments you can do, and what your competitors are doing. Doing so will help you create better strategies targeting the right customers.

Here’s how a Magic executive assistant can help:
- Collect data on current customers through Google Analytics and social media insights
- Use tools to gather data for competitive analysis
- Prepare written reports and presentations
- Create surveys to learn about your customers’ preferences
- Compile and analyze statistical data
Perform Basic Bookkeeping
Having proper checks and balances helps give a general overview of your progress towards your revenue and income goals. Especially for a startup, regular bookkeeping is a must. Otherwise, over time, your overhead expenses, accounts payable, taxes, and other financial records can become increasingly difficult to deal with.
With a Magic executive assistant, you can delegate bookkeeping tasks such as data entry, bank reconciliations, filing of tax returns, and more. This way, you can maintain your records and ensure you comply with tax deadlines and regulations.

Match With a Vetted Virtual Assistant in 72 Hours!
Magic offers a frictionless way to source and qualify the right virtual assistant for your business so you can get things done fast and efficiently.
Handle Customer And Employee Data
As businesses and products become more tech-based, you will have access to sensitive customer and employee information. This includes bank account information, employee data, and health-related data. But although digitization makes your processes streamlined, it also poses some risks.
Hackers may find loopholes in your system and take advantage of the sensitive data in your database. Tech businesses typically have better cybersecurity tools than traditional brick-and-mortar stores, but managing such data can still be challenging.
With a Magic executive assistant, you can regularly stay on top of your databases. This includes data entry, updating your customer and employee records, and monitoring data sharing (e.g., employee data being sent to payroll companies, the government, or other third parties).
In case of data breaches and CRM issues, executive assistants can set up automatic backups, monitor them, and perform manual backups if necessary.
Organize Your Calendar And Meetings
As your startup grows, you’re likely to have more meetings than you could ever keep up with on your own. Having an assistant who can help with this task will save you time and frustration.

Here are some things an executive assistant can do for you:
- Confirm meetings and attendance at events on your behalf
- Organize your calendar by keeping track of upcoming events or deadlines
- Schedule meetings with clients, vendors, or suppliers
- Coordinate schedules with the team for company-wide meetings, one-on-ones, and team-building events
- Document your meeting preferences (time of day, duration, location, out-of-office notifications)
Handle Emails And Messages
As a startup, chances are you’re spending hours checking and reading emails—communication with potential investors, partnership opportunities, and hiring and recruiting.
This is where your executive assistants come in. They can handle your incoming communications by scheduling responses or forwarding them to you in case you need to respond to them yourself. Having an organized inbox will help you set up appointments at the best schedule, respond to important emails on time, and, ultimately, build better customer and client relationships.
Add Magic To Your Tech Startup
With many tasks on your plate, tech startups need all the help they can get. Magic executive assistants can provide valuable service to you without the steep cost of an in-house team. They can take over these day-to-day administrative and operational tasks that aren’t revenue-generating, allowing you to focus on activities that are. You can adjust the hours and number of Magic Assistants you’ll work with depending on your current needs.
You don’t have to worry about sourcing—we will facilitate the entire process for you. Our VAs are pre-vetted through our proprietary screening process. Whether you need specialized executive assistants or a general one, we can find the best match for you.
Get started with Magic today!

Customize Your Virtual Team Based on Your Needs
Get a team of qualified virtual assistants through a customized hiring funnel to easily fill in work gaps.